When you, as an Event Organizer, offer Lead Retrieval (LR) to your Exhibitors, Expo Pass will send a series of outreach emails to remind them to purchase LR and claim their Exhibitor profile.
AS SOON AS POSSIBLE
Once you have your event created, your Event Success Manager (ESM) can send you an Exhibitor Toolkit PDF that you can share with your exhibitors - help you sell the value of your event. The Toolkit will explain how an exhibitor can claim their profile and purchase Lead Retrieval. This can also be shared and printed to have onsite for the event.
4 WEEKS BEFORE EVENT START DATE
You will be required to send your ESM your Exhibitor list in CSV format. We require the following for each Exhibitor:
Company Name
Exhibitor Contact First Name
Exhibitor Contact Last Name
Exhibitor Contact Email
Booth Number
NOTE: If you upload new Exhibitors to Expo Pass after you've sent the CSV file to your ESM, please make sure to send the new Exhibitors' information, so they can be included in the communication after that point.
3 WEEKS BEFORE EVENT START DATE
In regards to the Exhibitor email communications, Event Success will share the email content that we will send out to your exhibitors. These emails will be scheduled and sent at the following times:
3 weeks before the event
1 week before the event
1 day before the event
NOTE: If you are not using Expo Pass for Lead Retrieval, and are only uploading your Exhibitors into the platform, we will send you the Exhibitor Toolkit PDF to share with Exhibitors, but we will not be sending the reminder emails.
