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What is the Plan for Exhibitor Lead Retrieval Communications?
What is the Plan for Exhibitor Lead Retrieval Communications?

When leveraging Exhibitor Lead Retrieval we want to help drive value to your event with an increased adoption rate by sending emails out.

Kacie Ferguson avatar
Written by Kacie Ferguson
Updated over a week ago

β“˜ This article is for Event Organizers

When you, as an Event Organizer, offer Lead Retrieval (LR) to your Exhibitors, Expo Pass will send a series of outreach emails to remind them to purchase LR and claim their Exhibitor profile.

What you, the Event Organizer, can do immediately

Once you have your event created, and you have uploaded your Exhibitors, your Success Team can send you an Exhibitor Toolkit PDF to share with your exhibitors.

The Toolkit will explain how an exhibitor can claim their profile and purchase Lead Retrieval. This can also be shared and printed to have onsite for the event.

πŸ‘‰ If you are not using Expo Pass for Lead Retrieval, there will be no communications sent for your Exhibitors to Claim Their Profile. This is your responsibility to communicate as the Event Organizer.

  • HERE is a resource to share with your Exhibitors

  • Expo Pass can provide a Claim Your Profile PDF for Exhibitors upon request

Add Exhibitors to your Event

At least 4 weeks before your event start date, you will need to Upload Your Exhibitor list into your Event. We cannot start any communications until this is complete.

  • Here is how to upload and/ or manually add Exhibitors

Exhibitor Lead Retrieval Communications

In regards to the Exhibitor email communications, Event Success will share the email content that we will send out to your exhibitors.

These emails will be scheduled and sent at the following times:

  • 3 weeks before the event

  • 1 week before the event

  • 1 day before the event

❗ Important: If you add new Exhibitors to your event after the first email goes out, please make sure to send a note to your Success Coordinator, so they can be included in the upcoming communications.

What data do Exhibitors get when they scan a lead?

When an exhibitor scans an attendee badge, they will get any standard information that has been uploaded or put in the system. They will not be able to view any Custom Attendee Fields added in your event.

❗ Important: If the data does not exist in the event, the Exhibitors will not receive it, so make sure to add enough data to make it worth their while!

Standard fields include:

  • First Name

  • Last Name

  • Email

  • Company

  • Job Title

  • Street Address, City, State, Zip Code

  • Phone Number

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