Not sure what a Magic Link is, what it does, or why it is an important component for your event? This article provides more color into the world of Magic Links . . .

A Magic Link is a unique web link provided to each attendee that when clicked instantly authenticates and logs them into an event. No user names, no passwords, no fuss!

The Details

Magic Links are valid for 6 months or until the last day of the event, whichever comes first. Magic Links once clicked are valid for 30 minutes -- allowing Attendees to find the best medium to experience the event.

If an Attendee visits an expired Magic Link and they have an active session, they automatically join the event. If not, they will have the option to "Resend" themselves a new Magic Link, delivered to their email inbox.

The Logistics

When Magic Links are turned on, they will be sent to your Attendees either at the time when they Register or from a scheduled Reminder email -- your call. The email will come from "" and the subject line will reference the name of your event.

The body of the email will contain your event name again and the Magic Link button (see image below).

If you have any other questions, please reach out to your dedicated Event Success Manager or review other help articles in our:

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