ⓘ This article is for Event Organizers
Expo Pass offers Standard Fields — First Name, Last Name, Email, Job Title, Company, Street Address, City, State, Country, Zip Code — that are built into every event. Sometimes you need to collect additional information, and that's where Custom Attendee Fields come in.
Custom fields let you gather unique data and even ask questions during badge printing check-in.
Before You Start
Standard fields are always available.
Custom fields can be Text, Single Choice, or Multiple Choice format.
Choose the correct field type carefully. It cannot be changed once data has been collected.
Recommended fields for lead retrieval include Email, Phone Number, and optional data like ZIP code or Mailing Address.
❗ Important: If you plan to map Custom Fields with integrations (Zapier, Swoogo, etc.), always use the "Text" field type. Single Choice and Multiple Choice fields do not work with integration mapping.
Steps to Create a Custom Attendee Field
💡 Expo Pass Standard Fields: First Name, Last Name, Email, Job Title, Company, Street Address, City, State, Country, Zip Code
Log into your event in Expo Pass.
Click Attendees, then click Set Up Attendee Fields.
Click Add Custom Field.
Choose your field type: Text, Single Choice, or Multiple Choice.
Example custom fields: Membership Status (Member/Non-Member), Dietary Restrictions, Education Level, Credentials, Conference Type (in-person, virtual, hybrid).
If using Single Choice or Multiple Choice, make sure any uploaded data matches your listed answers exactly, including spelling, capitalization, and spacing.
Click Save.
✅ Done! Your new Custom Field now appears under your list of Standard Attendee Fields.
❗ Important: Once you select a field type and start collecting data, it cannot be changed. If you need a different type, you'll have to create a new field.
Editing or Deleting a Custom Field
Go to Attendees ➔ Set Up Attendee Fields.
Find the Custom Field you want to update.
Click on the field to edit it in-line, or click the edit option on the right side of the table to change the field's name or its available options (for Choice fields).
Click Save at the bottom of the page to apply your updates.
To remove a field entirely, click Delete.
❗ Important: Deleting a Custom Attendee Field, or removing a field option after attendee data has been collected via upload or registration, permanently deletes that data. It cannot be recovered.
📌 Special rules for changing field types:
Text ➔ Single/Multiple Choice: attendee data will be deleted.
Single/Multiple Choice ➔ Text: data will display as comma-separated values in the Attendee Data Table.
Single Choice ↔ Multiple Choice: data will be deleted.
Where Custom Fields Appear
After creation:
Custom Fields will be visible in the Attendee Data Table.
They will also be available to use as Merge Fields on Badge Print Layers.
Common Mistakes to Avoid
Choosing the wrong field type: Once selected and populated with data, the type cannot be changed without risking data loss.
Mismatch between uploaded data and choice fields: Data entries must match Single/Multiple Choice options exactly.
Deleting a field too early: Removing a Custom Field permanently deletes all attendee data tied to it.
Incorrect setup for integrations: Only Text fields work with integration mapping (Zapier, Swoogo, etc.).
Next Up: Managing Your Standard and Custom Attendee Field Settings