Expo’s registration product has support for tracking users through the checkout processing using Google Analytics & Facebook pixels. Both of these are great tools for marketers to retarget potential customers who may not have completed the checkout flow. This is also a great way to excite those who did purchase tickets and encourage them to invite their friends.
Google Analytics
To add Google Analytics to a registration form follow this simple process.
Create a Analytics tag, follow this help document from Google: https://support.google.com/analytics/answer/1008080?hl=en
Go to your event in the Expo platform and choose Registration>Registration Code
There you will see text box labeled “Your Google tracking code” paste your Analytics tag here and choose “Update Tracking Codes” it’s ok if you don’t have a Facebook pixel setup.
You’re all set and will start seeing events on that tracking code.
Facebook Pixels
To add Facebook Pixel to your registration form follow this simple process.
Create a Facebook Pixel, follow this help document from Facebook: https://www.facebook.com/business/help/952192354843755
Go to your event in the Expo platform and choose Registration>Registration Code
There you will see text box labeled “Your Facebook tracking code” paste your Facebook Pixel here and choose “Update Tracking Codes” it’s ok if you don’t have a Google Analytics tag setup.
You’re all set and will start seeing events on that tracking code.
Events that you will see include:
Expo_ProfileLoad - Onload of the attendee fields this event fires: Event :: Event Code
Expo_TypeLoad - Onload of registration type selection form: Data Event :: Event Code
Expo_TypeSelect - Registration type is selected: Event :: Event CodeType :: Registration Type; Value:: Price of Registration Type
Expo_AddOnSession - Onload of Add on Session: Event :: Event Code
Expo_AddOnSelect - An Add on Session is Selected: Event :: Event CodeSession :: Session Name; Value :: Price of Add on Session
Expo_Guest - Onload of Guest: Event :: Event Code
Expo_GuestCount - Number of Guests selected: Event :: Event Code; Guest_Count :: Number of Guests
Expo_Cart - Onload of Cart view: Event :: Event Code; Attendee_Count :: Number of Attendees; Value :: Total Cart Value
Expo_PromoCodeUsed - Promo code applied: Event :: Event Code; Promo_Code :: Promo Code Name; Promo_Value :: Promo Code Value
Expo_CCard - Onload of credit card payment view: Event :: Event Code; Promo_Code :: Promo Code Name; Promo_Value :: Promo Code Value
Expo_Pay - On select of “Pay” on credit card screen: Event :: Event CodeValue :: Total Price
Expo_RegistrationComplete - Registration is completed: Event :: Event CodeValue :: Total Price
Expo_ConfirmationSent - User sent confirmation emails: Event :: Event Code; Available :: Qty Available to Send; Sent :: Qty Actual Sent
Expo_ReceiptDownload - Download Receipt Selected: Event :: Event Code
