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Registration Analytics Tracking with Google & Facebook
Registration Analytics Tracking with Google & Facebook

Tracking registration funnel using Google Analytics and Facebook.

Tracey Straub avatar
Written by Tracey Straub
Updated over 6 months ago

ⓘ This article is for Event Organizers

Expo’s registration product has support for tracking users through the checkout processing using Google Analytics & Facebook pixels. Both of these are great tools for marketers to retarget potential customers who may not have completed the checkout flow. This is also a great way to excite those who did purchase tickets and encourage them to invite their friends

Google Analytics

To add Google Analytics to a registration form follow this simple process.

  1. Create a Analytics tag, follow this help document from Google: https://support.google.com/analytics/answer/1008080?hl=en

  2. Go to your event in the Expo platform and choose Registration>Registration Code

  3. There you will see text box labeled “Your Google tracking code” paste your Analytics tag here and choose “Update Tracking Codes” it’s ok if you don’t have a Facebook pixel setup.

  4. You’re all set and will start seeing events on that tracking code.

Facebook Pixels

To add Facebook Pixel to your registration form follow this simple process.

  1. Create a Facebook Pixel, follow this help document from Facebook: https://www.facebook.com/business/help/952192354843755

  2. Go to your event in the Expo platform and choose Registration>Registration Code

  3. There you will see text box labeled “Your Facebook tracking code” paste your Facebook Pixel here and choose “Update Tracking Codes” it’s ok if you don’t have a Google Analytics tag setup.

  4. You’re all set and will start seeing events on that tracking code.

Events that you will see include:

  1. Expo_ProfileLoad - Onload of the attendee fields this event fires: Event :: Event Code

  2. Expo_TypeLoad - Onload of registration type selection form:  Data Event :: Event Code

  3. Expo_TypeSelect - Registration type is selected: Event :: Event CodeType :: Registration Type; Value:: Price of Registration Type

  4. Expo_AddOnSession - Onload of Add on Session: Event :: Event Code

  5. Expo_AddOnSelect - An Add on Session is Selected: Event :: Event CodeSession :: Session Name; Value :: Price of Add on Session

  6. Expo_Guest - Onload of Guest: Event :: Event Code

  7. Expo_GuestCount - Number of Guests selected: Event :: Event Code; Guest_Count :: Number of Guests

  8. Expo_Cart - Onload of Cart view: Event :: Event Code; Attendee_Count :: Number of Attendees; Value :: Total Cart Value

  9. Expo_PromoCodeUsed - Promo code applied: Event :: Event Code; Promo_Code :: Promo Code Name; Promo_Value :: Promo Code Value

  10. Expo_CCard - Onload of credit card payment view: Event :: Event Code; Promo_Code :: Promo Code Name; Promo_Value :: Promo Code Value

  11. Expo_Pay - On select of “Pay” on credit card screen: Event :: Event CodeValue :: Total Price

  12. Expo_RegistrationComplete - Registration is completed: Event :: Event CodeValue :: Total Price

  13. Expo_ConfirmationSent - User sent confirmation emails: Event :: Event Code; Available :: Qty Available to Send; Sent :: Qty Actual Sent

  14. Expo_ReceiptDownload - Download Receipt Selected: Event :: Event Code

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"REGISTRATION" Section of Expo Pass
Create and Manage Registration Promo Codes
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