Expo Pass has integration with Google Analytics to fire events at key points in the registration process. At present we only support when a person signs up and lands on the confirmation page.
To setup your Google Analytics:
Locate your Tracking Id found in Admin > Property Settings it should be formatted like this: UA-XXXXXXXX-X and copy it.
Login to your Expo Pass account and select the appropriate event.
Under the Registration tab, click on “Registration Code”.
Paste your Tracking ID into the form field and click “Update Registration Code”.
After adding your tracking code to your Expo Pass event you must now add a conversion goal to your Google Analytics.
Sign in to your Google Analytics Account
Navigate to Admin and choose the desired view
Under the view column click Goals
Choose + New Goal
You will receive several options, choose the last option Custom
You can now set up your Goal:
Enter a name for this conversion, if you have multiple events consider naming it specific to that event.
Under Type select Event and click Continue
Under Goal Details you’ll see several fiends. These must match precisely as follows:
Category Equals to ExpoRegistration
Action Equals to Purchase
Label Equals to [Event Id]
Your Event Id is a 6 digit alphanumeric code found on the event dashboard screen
Value may remain empty